Coexis Makes Web the Centre of Its Business Strategy

Coexis, a UK
developer of software for the international capital markets
industry, is making the Internet the centre of its business
strategy.

The company has launched two Web sites devised by Internet
consultancy E-Marketing targeted at potential customers and
software development partners.

The two sites are Coexis
and Syn~, the latter being
the name of the company’s component-based framework for
creating enterprise-strength, distributed transaction processing
applications.

On the corporate site, Coexis sets out details of its vision and
strategy, and gives detailed information about its operations. On
the product site are full details about the flexible Syn~ framework
and its functionality.

“E-Marketing has helped us crystallise our vision of using the
Internet to serve our customers and partners at all stages of
these relationships,” said Andy Moorley, partner programme manager
at Coexis.

“Initially this will focus on communication, but we will combine
the unique change management facilities contained within
Syn~ with the power of the Internet medium to effortlessly deliver online
enhancements and upgrades into existing highly tailored Syn~ business
solutions.”

In the next phase of Coexis’ Internet strategy, there will be
interactive marketing and support, while a third stage will
see facilities for the online distribution of products and
software upgrades.

“The development plans for this site are extremely innovative
as they will enable Coexis to service its clients online as its
business expands,” said Paul Griffith, commercial director at
E-Marketing.

Coexis has provided IT solutions to businesses in the international
capital markets industry for over two decades.