DealTime Upgrades Its DealAgent Technology

Independent, online comparison shopping service DealTime delivered DealAgent 2.0, an
upgrade to its dynamic pricing engine that gives merchants, manufacturers and
industry analysts access to real-time data on aggregated consumers


Expanding on the success of the original DealAgent launched in November 1999,
DealAgent 2.0 offers corporate subscribers access to additional features
including the ability to drill down by category, brand, model, feature or
price.


DealTime allows consumers to compare models, brands, merchant types and
prices from merchants across the Web, as well as off-line sellers. The
company said DealAgent gives client subscribers an up-to-the-minute snapshot
of what its consumers are looking to buy and the prices they want to pay.


It
provides three different graphical views of analytical data compiled directly
from tracking DealTime shoppers’ cumulative indication of interest on
specific products, brands and models in each shopping category:

  • Demand Share — Provides a comprehensive overview of market share.
    Subscribers can view demand for products, models, brands, features and the
    price ranges that consumers are most willing to pay

  • Top Product –Provides consumer demand for the top or most popular products,
    enabling comparisons between specific manufacturers or two like products by
    different manufacturers

  • Compare Agent — This allows a detailed, side-by-side comparison of consumer
    demand for products, brands, models and individual features


Armed with this indication of interest information, merchants can respond by
immediately submitting a new deal to the DealTime.com site.


For example, when
a
merchant learns that a significant number of consumers are looking for a DVD
player under $600, it can instantly submit a like offering to DealTime.com.


“Providing a real-time information exchange through DealAgent allows us to
transform online shopping from a one-way business-to-consumer model to a
business-to-consumer-to-business cycle,” said Dan Ciporin, president and chief executive officer
of DealTime. ” we not only provide consumers with product and price
information but also empower manufacturers and merchants with the ability to
respond, in real-time, to consumer demand.”

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