Ericsson has made what it terms “a significant financial investment” in the
partnership to develop and market IP solutions to Australian users. The
first product in this suite of solutions will be the Ericsson iPhone, which
is scheduled for release in the fourth quarter of this year.
The iPhone aims to be the next generation of the technology first seen in
Australia with the Cidco iPhone, that currently retails through Australian
mobile phone dealer Strathfield Car Radios.
According to i on australia director Giora Friede, the Ericsson version
will be developed and marketed explicitly to serve the needs of home and
small business consumers.
“It will combine the convenience of a phone with
the power of the Internet,” said Ericsson Australia general manager
business development, Leo Silver. “Our objective is to bring the Internet
into the home via a low-cost, simple-to-use device.”
Friede said that this focus had driven the iPhone’s development, with the goal to alter the public perception that the Internet is still something of an elite tool and to meet accessibility demands as people rely more on the Internet.
“We want to reduce the intimidation factor of computers and the Internet, and make the
Internet available to more people as the iPhone is cheaper than a PC,” explained Friede.
The iPhone itself is a speaker phone with answering machine that offers
full access to e-mail, the Internet, and other online information such as
news, weather, and travel reservations. It will have a built-in browser, a
56.6K modem, a keyboard, and a 640 x 480 LCD touch screen interface.
Other specific information, such as whether the iPhone will have the
capacity to download information or if users will have a choice of
Internet browsers, is to be released by i on australia and Ericsson in the next month.
While Ericsson is providing the hardware for the iPhone, i on australia has
licensed and developed the network centric technology that will drive it,
and will be constantly upgrading its software, said Friede.
Although the companies are hesitant about applying prices for the iPhone
yet as they will be influenced by retailers, Friede looked to place it
in the range of the Cidco iPhone, which retails for around AUS$700 (US$ 458).