GoTo.com Monday launched an addition
to its affiliate program, allowing any Web site to incorporate its search
functions for free into its site.
Called the Search Syndication Network, it builds on the company’s affiliate program,
which pays sites for driving users to GoTo.com. Membership is estimated at 40,000, the firm said.
With the search network, affiliates can incorporate the GoTo.com search console to their sites.
Included in the console is banner advertising placement, made available through GoTo.com’s
partnership with 24/7 Media Inc. Affiliates that
opt to use 24/7 banners will retain a majority of the advertising revenue.
“The Search Syndication Network transforms each network affiliate site into a stronger and more
profitable destination,” said Jeffrey Brewer, GoTo.com’s chief executive officer.
“. . .Our integrated search
offering combines GoTo’s renowned search functionality with 24/7 Media’s strong advertising
base, providing destination Web sites with a means of adding greater content depth and new sources
of traffic and revenue to their site.”
Unlike other search sites, GoTo.com offers advertisers a pay-for-performance search
engine where companies can pay to make themselves more relevant to users typing in keywords.