Imagine Media announced it
acquired ICONOCAST, a leading e-mail
list for Internet advertisers and marketers.
Imagine, publisher of MacAddict, PC Gamer, among others,
reports the acquisition reflects its strategy to target “Internet market
intelligence.” Financial details were not disclosed.
“ICONOCAST is already a must-read for anyone interested in marketing and
media in the late 1990’s. We look forward to helping the brand realize its
true potential,” said Chris Anderson, CEO Imagine.
Michael Tchong will resume his editorial responsibilities as well as carry
the title of Chief Information Architect.