Offers Private Label Solutions

Content aggregator
Thursday announced the integration of its content, commerce and community
services for private label, designed to allow affiliates to increase the number of offerings on their sites.

Its decision to offer private label solutions will enable affiliate Web
sites such as America
, The Microsoft Network, Netscape and Lycos to provide Internet users with
integrated content and commerce under their own brand name, the firm said.

Thursday’s announcement will add community resources such as address books,
personal calendars, personal homepages, message boards and online chat to
its content and commerce offerings already used by its affiliate network.

Naveen Jain,’s chairman and chief executive officer, said the company’s decision
to integrate was made to offer the most comprehensive solution possible to

“Today when people organize their lives they are forced to use various
stand-alone applications and online resources,” he said.

“We’ve now successfully integrated community services into our widely
adopted content and commerce offerings. This enables large destination
sites and portals to deliver Internet users all the relevant real world
information they need to organize their lives in one place from any Web
site or Internet appliance. We believe this one-stop-shop approach is the
key to building customer loyalty.”

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