Spurned from acquiring GeoCities, probably due to its high asking price,
Lycos went out and bought another Web community company, Tripod, for $58
Our analysis shows the deal values Tripod’s 1.5 million
“members” at $38.67 each or 58 cents per monthly page view.
Lycos Buys Tripod. How Much?
Page views/month (millions)
Deal value (millions)
Deal value/page view
© 1998 Mecklermedia
The acquisition highlights the growing trend to consolidate traffic on the
Internet to a few major hubs, which at first glance may be the antithesis
of what the Internet is all about, the many-to-many paradigm.
But the move to create media franchises on the Web necessitates putting
people and content in the same space (or so the logic goes).
Yahoo! recently bought a stake in the largest Web community builder
GeoCities and acquired Four11 in similar moves.