SHARE
Facebook X Pinterest WhatsApp

Media Metrix Expands into Australian Market

Sep 29, 1999

Internet market research firm Media Metrix Inc. Tuesday expanded into Australia and New Zealand, signing a joint venture with research firm Australia Market Research Interactive.

The two companies will develop a new Internet audience measurement service for the region.

The venture claims to be the first service to begin actively collecting measurement data in Australia. Preliminary findings are expected to be provided to clients in a few weeks.

David Stewart-Hunter, who was previously the managing director of ACNielsen’s customized research division and formerly the chief executive officer of Saatchi & Saatchi Australia, was named CEO of the Australian and New Zealand operations.

Media Metrix (MMXI) launched its European service in April and has several partnerships in the Asia-Pacific region.

Recommended for you...

U.S. Needs to Protect Tech Leadership: Qualcomm
Rob Enderle
Apr 8, 2022
HP’s ExtendXR Service Gets an Early Lead on a Looming Metaverse Problem
Rob Enderle
Mar 5, 2022
Cisco’s Purpose Is to Improve the World. Imagine if Others Followed.
Rob Enderle
Dec 17, 2021
HP Builds an Advanced Cloud Workstation for the Metaverse
Rob Enderle
Nov 13, 2021
Internet News Logo

InternetNews is a source of industry news and intelligence for IT professionals from all branches of the technology world. InternetNews focuses on helping professionals grow their knowledge base and authority in their field with the top news and trends in Software, IT Management, Networking & Communications, and Small Business.

Property of TechnologyAdvice. © 2025 TechnologyAdvice. All Rights Reserved

Advertiser Disclosure: Some of the products that appear on this site are from companies from which TechnologyAdvice receives compensation. This compensation may impact how and where products appear on this site including, for example, the order in which they appear. TechnologyAdvice does not include all companies or all types of products available in the marketplace.