Ministry of Sound, the entertainment company that runs
London’s most popular dance venue, will offer Internet connectivity and a
content subscription service, beginning December 16.
It will join the ranks
of David Bowie, Tesco supermarkets and Dixons electronic stores, as
“ISP haves”–whereas most other discos, pop-stars and retailers are “ISP
have-nots.”
Subscribers to the service will get traditional Internet access plus free
technical support and 20MB of Web space.
Ministry of Sound plans to enhance its existing high-traffic Web site with
daily editorial covering dance music, club fashion, music technology, travel
and lifestyle issues. It will launch a “Digital Record Label” that will allow
dance music enthusiasts to publish their own music on the Internet–
bringing it to the attention of the professional music industry.
“The new service will be launched from a CD-ROM cover mounted on
‘Ministry’ magazine (January issue) and a major online marketing
campaign conducted by online Magic,” said Will Lovegrove, Ministry Of Sound’s new media manager. “The ISP service will launch with a starting subscription of #12.50 (ex. VAT) for three months connectivity,
thereafter #10 (ex. VAT) per month.”
“We are targeting the ISP service at existing
Internet users who are looking for greater value for money in their ISP
service. The fresh daily content on the main Ministry Of Sound web site
provides that value for money,” he added.
Ministry Of Sound also has an “e-shop” from which it sells branded goods.
The product range will be extended to non-Ministry brands when the new
Internet service starts.
