Web site developer 25online launched
promotion package that is “guaranteed to place a company high in search engine
25online designed a comprehensive Site Promotion Package, an add-on to its
standard Web development services. The package is available both for existing
Web sites and those still on the drawing board.
If a company already has a Web site, a report is issued detailing where it
ranks in the top six search engines and directories. The report also
illustrates how a company measures up against competitors.
25online’s team then employs several search engine optimization techniques
that address how the site is built as well as the contents of each page. Once
25online optimizes the pages, the revised site is custom submitted to the
search engines and another ranking report generated.
Weekly maintenance is critical, the company said, and so it monitors the
client site to ensure the ranking remains high. Modifications are also made to
meet search engines’ changing criteria. Pricing details were not disclosed.
Alan Thompson, an Internet consultant at 25online, said only 30% of companies
advertising on the Web do active optimization.
“If these companies invest in serious site promotion, they will most certainly
increase their search engine returns,” said Thompson. “Site promotion has the
single greatest potential for Web site return on an investment. Additional
customers soon pay for it.”
25online services include Web design, advanced programming, software
development, interactive marketing and promotions, hosting, site management
and customer support.