MyWeb Inc. announced that its Chinese-language TV portal has reached over one million daily page views following the launch of its advertising campaign in China.
The campaign includes a combination of outdoor advertising, print advertising, Internet banner links, and the first television commercial for a TV portal in China.
“We have secured our market leadership position in the TV portal category in China,” said T.S. Wong, founder and CEO of MyWeb Inc. “Our aggressive branding campaign and leadership in TV portal technology and content has put us at least one year ahead of the competition in this category.”
With an estimated 400 million televisions in China, MyWeb (OTC BB:MYWB) expects its advertising campaign to help it take the lead in the TV portal market.
MyWeb’s TV portal is embedded in Internet set-top boxes and is the first screen on the user’s television when it is switched on to the Internet.
In 10 weeks since its official China launch, MyWeb’s TV portal is not only averaging one million daily page views, it has acquired 150,000 registered users, according to the company.