NetGravity Expands Into Asia Pacific Market

Marketing and advertising software firm NetGravity Tuesday expanded its global
presence in the Pacific Rim by signing more than 25 premier customers and
opening a new office in Hong Kong.


New customers include Japanese ad agency Dentsu, Taiwan’s Sysware, Telecom
New Zealand and Telstra Corporation Ltd., provider of online resources from
Australias leading telecommunications carrier.


NetGravity, which already has a Tokyo office, is also opening a branch in
Hong Kong to help support customers throughout Asia and Australia,
specifically Australia, China, Japan, Hong Kong, Malaysia, New Zealand and
Taiwan.


“We believe in the Internet business in Asia Pacific and have responded
to an incredible demand for reliable, standardized online marketing
solutions throughout the region,” said Doug Kaplan, vice president,
general manager of NetGravity Asia.


“NetGravitys technology is now used by the leading publishers and telecom
firms, companies that are driving the Internet growth in Asia. We are proud
to be a significant component of their Internet businesses.


Based in San Mateo, Calif., NetGravity manufactures AdServer, a software
solution for managing Web site advertising.


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