America Online Inc. subsidiary
Netscape Communications Corp.
announced Thursday Euroseek
will provide search services for all nine Netscape Netcenter sites
in Europe.
Euroseek will make its search engine available for Netcenter users
in Sweden, Denmark, Portugal, Germany, France, Italy, the
Netherlands, Spain and Great Britain. Being available in
39 different languages makes it especially convenient for
users who are not able to read English.
Peter de Verdier, Euroseek senior vice president for
marketing and sales, said the agreement with Netscape
would give Euroseek greater weight in Europe.
“The increased exposure gained from our relationship will
lead to increased traffic at the same time benefiting the
European users of the Netscape brand by providing them
with localized search options.”
John Heins, Netscape vice president for sales and
international operations, said the deal would give
European users of Netscape properties easy access to
relevant regional search results.
As part of the agreement, Euroseek will license data
from Netscape’s Open Directory Project (ODP), the
largest human-powered search directory with more than
1.6 million sites in over 260,000 categories. The ODP
data is compiled and organized by over 23,000 editors
in 229 countries, working in 42 languages.
Combining Euroseek search with Netscape’s ODP will
ensure that users get the the most up-to-date and
relevant search results, say the partners. The use
of the industry’s first “freshness dating system”
is expected to deliver fewer than one per cent
dead links.
Headquartered in Sweden, Euroseek employs nearly
100 people. Its portal receives 28 million visits and
109 million page views per month.
