New Swedish News Site Launches

Senastenytt.com
recently launched with the goal of becoming Sweden’s fastest and
most comprehensive news site.

News will be provided free of charge to newspapers and companies that want
to carry the latest bulletins on their web sites or intranets. Or readers
can access the site directly.

The news at senastenytt.com will be produced by the Swedish wire service
Nyhetsbyren FLT, in which FLT Media, backed by Sweden’s provincial
newspapers, is majority shareholder and MTG a minority shareholder. FLT Media and Modern Times Group MTG each own 50% of
senastenytt.com.

The latest news will be presented in five categories: domestic, foreign,
business, sports, and entertainment. The news will be produced by FLT’s
editorial department, which has been reinforced to deliver news around the
clock, year round.

The broad content will be complemented by a weather service and information
from the OM Stockholm Exchange. The latter materials will come from other
vendors.

Roughly 15-20 sites are participating from the start. The news service will
be financed by advertising revenue. When an Internet user clicks on a news
headline, the entire text will appear at senastenytt.com.

senastenytt.com enables newspapers and companies with web sites to post
headlines without having to publish or edit the news themselves. This speeds
up their tasks. But there is a one time fee of SEK5,000 (US$580) for
receiving this news feed.

Traditional news papers and organizations seems to get more competition on
faster news feeds. One other competitor is 24timmar.se
that focus on more local news. But all the new sites have the faster speed
for posting news in the main focus.

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