Internet ad sales company Real Media signed a deal to become the
exclusive sales representative for four Web sites owned by London’s Times
Newspapers Ltd.
The sites are www.the-times.co.uk, www.sunday-times.co.uk, www.times-money.co.uk and www.times-sport.co.uk. Combined they
claim more than 1.5 million registered readers and over 10 million regularly
audited page impressions each month.
“We were not only impressed with the ability of Real Media to offer
advertisers more targeted and enriched forms of advertising, away from the
traditional banner and button, but also with the infrastructure it has to
provide the best customer service to advertisers and agencies,” said Paul
Simon, commercial director of Times Internet.
Real Media will enhance the sales offerings across the sites with advertising
solutions coupled with channel sponsorship. All the sites will run Real
Media’s Open AdStream ad server software.
Real Media’s network includes about 600 mostly newspaper sites and claims
more than 680 million page impressions per month.