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Survey: Execs to Favor Net News Over Print

Mar 25, 1998

Corporate executives say that electronic delivery will be their preferred source of news in the new millennium rather than newspapers, according to a new poll.


A whopping 91% of those polled predict that the Internet will be their main source of news by 2005, followed by 80% who will get news via
corporate intranets, and 74% through e-mail. Only 50% expect newspapers to
be a crucial source of business news.


The executives were also asked about their current technology habits.
Internet usage accounted for 87%, and of those online, 98% use it in
evangelizing their companies, while 81% use it in communications with
other companies. Over two-thirds (69%) of surveyed executives are on the
Net selling products and services.


The findings are based on answers 409-randomly sampled senior executives
gave to the “Millennium Survey,” a Deloitte & Touche sponsored poll conducted by Yankelovich Partners.

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