WhoWhere?, barnesandnoble.com in Strategic Marketing Partnership

WhoWhere? Inc., a provider of free Web-based communication and collaboration applications, entered a strategic e-commerce and marketing partnership with Barnes & Noble’s online counterpart, barnesandnoble.com.


As a part of the agreement, Mountain View, CA-based WhoWhere? will offer its
Angelfire community and its other online community partners the opportunity to
be part of the barnesandnoble.com Affiliate Network, which enables end users
to include the bookseller’s content, search utilities, and e-commerce
capabilities into their Web pages.


Angelfire members can become barnesandnoble.com Affiliates and build their own
online bookstores, recommending specific books to their online visitors.
Affiliates can
also let their visitors browse books by linking to different subject areas on
the barnesandnoble.com site or search using the search engine. Affiliates earn
a commission on every book sold to customers they refer to barnesandnoble.com.


WhoWhere will also create a barnesandnoble.com branded version of PeopleCity,
WhoWhere’s free personal home page service. The service, to be called
“BOOKPLACE.COM,” will offer a free home page to anyone interested in creating
their own online bookstore through barnesandnoble.com’s Affiliate Network.
Financial specifics were not disclosed.


Also, barnesandnoble.com will offer users of Mail City, WhoWhere’s free Web-
based e-mail service, the opportunity to subscribe to free custom e-mail
newsletters from barnesandnoble.com, keeping them informed of new releases,
bestsellers, and special promotions.

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