In a few years, women will surpass men when it comes to online
shopping, an Internet entrepreneur has predicted.
Emma Rosenberg, co-founder and business development director of
Australia’s online resource for women, theLounge, said during her
presentation at the Internet World 2000 show that by the end of 2001,
two out of every three online purchases will be made by women.
Rosenberg said research demonstrates that women currently comprise 39
percent of Internet users and 41 percent of online shoppers, an uptake
which is “outpacing” that of their male counterparts.
“It is widely known and accepted that women use the Internet
differently to men (91 percent use it for email only), and they need to
be marketed to according to their specific habits and needs,” said
Rosenberg.
“Women and men have different online needs. Men are the ‘hunters and
gatherers’, skipping from one site to another, whereas women surf for a
specific purpose, they are increasingly time poor and know what they are
looking for,” she said.