Yahoo: Won’t You Be My Neighbor? Part Two

Perhaps not wishing to be left out of the portal
community craze, Yahoo! Inc. today
debuted its own version of a community builder service.

The service, Yahoo! Clubs, enables
Yahoo users to create personalized Web communities with free message boards,
chat, e-mail, and personalization tools. The community architecture is aimed
at families, clubs, workgroups, co-workers, and others who share interests.

Yesterday, Excite, Inc. launched a beta
version of Excite Communities on its People & Chat channel, with similar
community developer tools aimed at special interest groups.

Echoing Excite’s program, Yahoo! Clubs is also geared to nontechnical
users, in creating unlisted and listed clubs. Provided tools include
message boards, free e-mail, member activity profiles, and Web links.
Yahoo! said the Clubs will appeal to friends, families, and
business-to-business interests.

“With all of the new communications tools available on the Internet, people
have been looking for a way to bring it all together into one place,” said
Tim Brady, vice president of production at Yahoo!, in a statement. “By
establishing a personal Web community through Yahoo! Clubs, individuals
have their own place on the Web that they can participate in and keep
coming back to on an ongoing basis. Yahoo! Clubs gives users an opportunity
to develop and grow relationships with others who share a common bond or

Previously Lycos, Inc. launched a
community initiative, with recent acquisitions of WhoWhere?,,
and sites. GeoCities,
although under fire recently for improper privacy practices, was a
forerunner of the Web communities push.

At the end of the day, it is becoming increasingly more difficult to
distinguish between the “me-too” offerings the major portal players are
providing in hopes of enticing users.

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