24/7 Media Inc. in New York City said
EarthLink, Bigfoot, Channel One, Talk City and WorldPages have signed on for
ad representation on its network of sites.
EarthLink is a large independent ISP; Bigfoot is an directory and e-mail firm; Channel One is the online companion to
the Channel One in-school television network; Talk City provides interactive community
services; and
WorldPages provides white and yellow
pages services.
24/7 said it now represents more than 80 brand-name Web sites, including AT&T
WorldNet, Better Homes & Gardens, Comedy Central, Reuters News Network and
Rolling Stone.
Said Mark Burchill, 24/7’s senior vice president, business development and
marketing:
“We intend to have the best propositions to offer advertisers with varying
target audiences and objectives. Whether they have broad reach or a very
targeted strategy, each of these sites has an important audience and plays a
valuable role in enabling us to offer advertisers the richest and widest array
of high quality marketing communication.”