WorldPages Signs On with 24/7 Media

San Francisco-based WorldPages.com, an Internet yellow and
white pages service, said it formed a strategic partnership for banner sales
with Internet ad network 24/7 Media Inc.


The company also said that its Web site is now featured in the “People” area
of the Netscape Guide
by Yahoo!


And, WorldPages said it has now sold more than 50,000 Web sites and home
pages via its sales network of more than 80 partner companies.


“We believe we have sold more local Web sites than any other player if you
don’t count scanned ads or freebies which are sometimes used to inflate
numbers,” said Dick Reid, CEO of WorldPages/Web YP Inc. “Our revenues
continue to grow at about 15% per month.”


WorldPages said it will build a new national ad program around its
partnership with 24/7 Media. Tim Dick, executive vice president of
WorldPages/Web YP Inc., said: “24/7 has been really responsive to our needs
and that’s going to help us continue to build our ad program. You’ll see us
expand our partnership with 24/7 in the future in some unique ways.”


The Netscape Guide by Yahoo! deal (financial details were not disclosed) adds
to the list of companies that feature WorldPages directories, including
Netcom, Packard-Bell/NEC, and TMP Worldwide.


Lastly, WorldPages said it has moved its San Francisco headquarters to new
offices on Union Square, a more central location.


Web YP Inc., the parent of WorldPages, is a provider of Web-based advertising
for small businesses in the U.S. and Canada. The company has over 80 sales
affiliates and 50,000 advertisers.

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