Off-line promotion specialist Eisnor Interactive Inc. launched a
promotional campaign that features ads on coffee cups for online investment
and financial news publication
TheStreet.com.
New Yorkers will find TheStreet.com cups at dozens of delis and gourmet
coffee shops in the city’s financial and corporate districts. Spending was
not disclosed.
“This is a great way to reach people as they go to work or throughout the day
in a very unimposing way,” said Di-Ann Eisnor, CEO of Eisnor Interactive. “We
believe that non-traditional media buys are much more effective at building
our clients brands as they target their desired audience.”
The coffee cup ads are part of a larger fall advertising campaign that Eisnor
Interactive created and launched for TheStreet.com on Aug. 11 in New York,
San Francisco, Atlanta, Boston, Seattle and Dallas.
As well as a national radio spot, the campaign includes thousands of ads in
locations including phone kiosks, subways, buses, airport baggage claim
areas, magazines, newspapers and billboards.
“Coffee fuels the financial community,” said Kevin W. English, chairman and
chief executive officer of TheStreet.com. “Now, with our branded coffee cups,
even more investors than ever will be waking up to TheStreet.com.”
Eisnor clients include Staples.com, Reebok, Polaroid, Nickelodeon, CyberShop,
MapQuest.com, Prodigy Internet, N2K, Pseudo Programs, Inc., BOL and GTE
Internetworking, among others.