A Rockin’ Little Promotion for N2K

N2K’s Rocktropolis, Maxell Corp. of America,
and MarkeTVision are planning a global music experience–“Peakin’ At The
Beacon”–March 13 & 14 with the Allman Brothers Band cybercast live on the
Web site.


Sponsored by Maxell (spending was not disclosed), the event begins on March 13
with a band chat on AOL continuing with the band’s live show cybercast on
Rocktropolis.


During intermission on March 13, fans will have the opportunity
to chat with Dick Latvala, Grateful Dead archivist (Dick of “Dick’s Picks”)
about his connection with the band and his original perspective on live music.
The Peakin’ agenda continues on March 14, with another live Rocktropolis
cybercast of the Allman Brothers Band from the Beacon Theater in New York.


“With our 15 shows sold out at the Beacon Theater in NYC, this cybercast on
Rocktropolis gives us the opportunity to invite more people, to the show,”
said original band member and drummer Butch Trucks.


It is a natural for Maxell to be involved, the company said, as the Allman
Brothers Band (along with the Grateful Dead and Phish) heavily support fans
taping their live shows.


FILLMORE EAST FEB 70 is the featured CD associated with the event and will
only be available to the online community. Fans can purchase the item at any
time during the event on Rocktropolis.


Boston-based MarkeTVision works with Maxell to ensure that fans of bands like
the Allman Brothers Band and potential new audiences receive cutting-edge
entertainment, using MarkeTVision’s unique television programming, the
Internet, and Maxell tapes and mini discs.

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