Ingalls Moranville Advertising was
selected by
Adauction.com as its agency of
record and
launched a print and online campaign designed to increase awareness among
advertisers and media planners.
Adauction.com, which plans to spend up to $2.5 million through 1999, awarded
Ingalls Moranville its account for creative and media following a competitive
review.
“Ingalls Moranville is well-grounded in traditional and online media, and
they’ve done an excellent job of building strong brands for their clients like
Infoseek, Logitech and Hewlett-Packard,” said Neil Cohen, vice president of
sales and marketing for Adauction.com. “That, along with a strong creative
approach to our business, distinguished them as our choice in helping us build
this new buying and selling channel.”
The tag line for the campaign is “Opportunity Clicks.”
“In creating an online marketplace for buying and selling media, Adauction.com
faces unique challenges, including educating media buyers on how to plan for
opportunistic buys on top-branded sites,” said David Moranville, co-creative
director at Ingalls Moranville. “The ad campaign will directly address these
key issues.”
Adauction.com’s online auction augments Web publishers’ direct sales programs
and offers media buyers quality ad space at discounted prices. The company
represents over 100 Web publishers that supply ad inventory, including
Netscape, Match.com, Biztravel.com, Red Herring Online, and NetNoir.
