San Francisco-based Adauction.com
said it has signed about six
new Web publishers that will make ad inventory available in its online media
marketplace.
More than 150 Web publishers now offer inventory through Adauction.com,
a business-to-business e-commerce service for buying and selling media.
Among the new sites are Hoover’s Online,
Monster.com, REALTOR.com,
Autoweb.com, Ask Jeeves and
worldlyinvestor.com.
Also, over the past four months, Adauction.com said it has increased its
advertiser base to more than 2,200 media buyers. New initiatives include an
advertising campaign launch in November 1998, a seminar series that offers
industry forums, and buyer loyalty programs such as Netcentives’ ClickRewards
that allows new and repeat buyers to earn frequent flyer miles.