Centralized ad management and delivery services company AdForce Inc. launched AdForce Asia,
headquartered in Hong Kong.
AdForce Asia will provide centralized ad serving infrastructure through
centers in Hong Kong and Beijing to serve targeted, online ads to Web users
across Hong Kong, the People’s Republic of China, Taiwan and Singapore.
AdForce Asia will also provide local customer support for advertising
campaign definition, targeting and results measurement.
“The formation of AdForce Asia recognizes the importance of the Asian
Internet economy and is intended to help us capitalize on this rapidly
expanding market,” said Chuck Berger, CEO of AdForce.
“By extending our reach
throughout Asia, the world’s most populated continent, we have opened up
major marketing and advertising opportunities for our growing global customer
“With AdForce’s centralized ad serving system, SINA.com will now be able to
deliver online advertising to our highly focused global audience with
targeting capabilities which extend to the regional level,” said Jim Sha, CEO
“We have expanded our relationship with AdForce to include Asia because we
are confident in their technology and their responsive customer service,”
said Patrick Jonathan Wong, deputy managing director of 24/7 Media Asia.