Ad network Adsmart said that several brand name sites
have signed on, bringing the total number of sites to more than 250 and
monthly impressions under contract to 1.8 billion.
New clients are: Fast Company, US News & World Report, Soap Opera Digest, New York Magazine,
The Atlantic Monthly,
Encyclopaedia Britannica, SkyMall’s new
travel site, which launches in July
and The Christian Broadcast Network.
“We’re extremely proud to welcome such well-known brands to our growing
network,” said John Federman, CEO and chairman of Adsmart. “These sites
joined Adsmart because they were impressed with the brand-building,
site-specific representation model that is the cornerstone of the Adsmart
philosophy. We’re focused on representing brand
name Web sites. . .”
Adsmart is a majority-owned subsidiary of Internet holding company CMGI Inc. It has more than 65 full-time
salespeople in New York, Chicago, Detroit, Los Angeles, Boston and San
Francisco.