Andover, MA-based Adsmart, a majority-owned subsidiary of
CMGI Inc., has added more than 30 new brand name Web sites to its interactive
Hispanic advertising network, Adsmart NetFuerza division.
Adsmart NetFuerza is dedicated exclusively to the Hispanic market in the
United States, Latin America, Spain and Portugal and claims 18 million
monthly impressions.
One of the Web sites to join the network is El Nuevo Herald Digital, a
Spanish-language daily online newspaper site.
“Adsmart NetFuerza is growing at a phenomenal pace and is clearly the leader
in online Hispanic advertising networks,” said John Federman, chairman and
CEO of Adsmart. “Adsmart has been successful in this market because of our
commitment to include branded sites such as El Nuevo Herald Digital in our
growing network, and because of our unique sales approach which applies the
fundamentals of off-line advertising to the Internet platform.”
Other new sites in the network include: Bankrate.com, a Spanish-language
version of the bank-related Web site; Latin World, a directory of Internet
resources on Latin America and the Caribbean; Latino Link, a virtual home for
Hispanics in the U.S. and throughout Latin America; Grippo, a directory and search engine for
Argentina and Latin America; La Musica, a Latin music site; Musica Virtual; Chile-Online; Peru Online, Venezuela Online; and Shops-Online, a shopping site with
directories in English and Spanish.
Adsmart, which recently acquired 2Can Media, including 2Can’s NetFuerza, is
an online advertising network comprised of more than 200 Web sites totaling
1.2 billion monthly impressions.