AdStar.com, the site that aggregates
advertising opportunities for print and online classifieds, on Thursday
struck a deal with business publication dbusiness.com, which will bring
AdStar.com’s classifieds onto dbusiness.com‘s site.
The deal gives AdStar.com more distribution for its Advertise123.com Web site, and lets
dbusiness.com offer its members more content and opportunities to advertise.
Financial terms of the deal weren’t disclosed.
“We have a lot of crossover in the types of customers and markets we both
serve,” said Bob Larsen, vice president of business development and
strategy.
“For example, a business owner in Los Angeles who uses dbusiness.com for
local business news and information relevant for running their business, can
now use our site to place classified ads in the leading local newspapers
such as the Los Angeles Times, LA Daily News, Orange County
Register, Torrance Daily Breeze and others. These newspapers
reach millions of prospects in their local markets, so they can drive buyers
to our users’ businesses whether they are clicks or bricks. Our alliance
with AdStar.com makes perfect sense.”