AdForum’s Agency Preview, a global database
of advertising agencies and their creative work, said that Publicis, Europe’s largest network of
advertising agencies, has signed a contract to post data about 29 of its
offices.
AdForum.com. is used by advertisers and consultants to identify ad agencies
from around the world for account assignments or special projects. It offers
agency profiles and creative portfolios for advertisers to review. In
addition to attracting business, agencies can use the site for creative
analysis and benchmarking as well as network building.
AdForum provides a showcase for an agency’s broadcast, print, and multi media
work.
The Publicis agreement comprises full-service agencies in Germany, France,
Spain, Holland, Belgium, Austria, Switzerland, Poland and the United States,
a range of specialized agencies with media buying shops such as Optimedia and
More Media along with industry specialists such as Publicis et Nous (luxury
goods expert agency) and Publicis Technology group.
More than 30 advertising agencies in the United States and Europe have
already posted data to AdForum.com. As the site is built out in the coming
year, it plans to become a portal for the advertising community with
editorial content, interactive services, newsgroups and e-mail.
AdForum includes include searchable agency information such as size,
location, competencies, specialties, billing clients, number of employees,
awards, corporate philosophy, network affiliation, and trade organization
membership. Agencies can also be sorted according to corporate objectives and
data such as account conflicts. Subscribing agencies can also have links to
their agency web sites, list e-mail contacts and present animated
presentations about their services.
AdForum is owned and operated by MayDream, incorporated in Luxembourg and
owner of Virgule Bleue SARL, a French company that provides technical
development and information systems.