Web Database of TV Commercials Established

AdForum’s Agency Preview, a global database
of advertising agencies and their creative work, launched an archive of TV
commercials.

Visitors can now look at more than 140 commercials via streaming media, the
company said.
Almost 150 print executions are also viewable in JPEG format.

The spots and
ads were
submitted by more than 50 agencies including Publicis, Bozell, Saatchi, Leo
Burnett, J.Walter Thompson, Bates and DMB&B.

Agency subscribers now total 130 and the site has added basic listings for
2,000 more ad agencies within the past week, bringing the site total to more
than 6,200 agencies in 92 countries.

AdForum.com’s Agency Preview is used by advertisers and consultants to
identify ad agencies from around the world for account assignments or special
projects by providing agency profiles and creative portfolios for advertisers to review.
Advertising agencies can also use the site for creative analysis and
benchmarking as well as network building.

“As we roll out our database of reels and print executions, advertisers and
consultants searching for agencies will be able to see how well each agency’s
creative matches up with their own vision for their own brands,” said Herve
C. de Clerck, founder and president of MayDream, Adforum’s parent company.

MayDream is a U.S.- and Europe-based company incorporated in New Jersey and
Luxembourg.

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