In a bid to retain customers and increase conversions on its site, AmericanGreetings.com, the
online subsidiary of the greeting cards company, has named Beyond Interactive as its interactive
agency of record.
Beyond will handle online media, creative, permission marketing and
customer loyalty programs for the site. The main aim will be to increase
repeat usage and build brand loyalty among visitors.
AmericanGreetings.com’s main traffic generation effort has been through
deals with America Online, Yahoo!,
and Lycos, and it
now gets eight million unique visitors a month.
“This space is evolving from a slew of sites providing free online
greetings into a few significant players providing a rich and very
entertaining experience,” said Jordan Berke, director of dialog management
for Beyond Interactive.
“Our focus will be on increasing the share of greetings sent among
AmericanGreetings.com’s current users, while leveraging
AmericanGreetings.com’s strong distribution deals to grow its overall
market share of unique users.”
Beyond Interactive is a Grey Global Group company whose clients include Oracle, ClassMates.com, kforce.com, iBelieve.com, GetConnected.com and TheStream.com.