Ameritrade Holding Corp. signed
a partnership agreement with TheStreet.com, an online financial
publication targeting investors.
Ameritrade said it will continue its “8 bucks” (per trade) advertising
campaign and promote its online brokerage services in TheStreet.com’s new
Trading Room section through a hot link to the Ameritrade site, where
customers can open new accounts, place trades in an existing account, access
account information, and review their portfolios.
As a charter Trading Room partner, Ameritrade said it will also be featured
prominently in TheStreet.com’s sponsor page and will work closely with
TheStreet.com in co-marketing initiatives. Financial arrangements were not
discussed.
“We expect this agreement to enhance our customer base and increase
market share in concert with our ongoing advertising support. Our experience
with other online companies and Web sites such as Infoseek, Excite, Intuit,
and America Online . . . has been quite positive and we will continue to
explore
channels to generate new accounts and increase account activity,” said J.
Joe Ricketts, chairman and chief executive officer of Ameritrade Holding.
Ameritrade Holding provides discount brokerage, securities clearing, and
financial services to the independent investing public and to other financial
institutions. Its subsidiary firms include Accutrade, Inc. and Ameritrade Inc., both retail discount
brokerage firms; Advanced Clearing Inc., providing securities clearing and
other financial services; and AmeriVest Inc., offering discount brokerage to
financial institutions.
