Digital agency Ant Farm Interactive has been
selected as the interactive agency of record for idealab! company MyHome.com, an online shopping destination
for home dicor and design products.
Ant Farm Interactive will manage online media planning and buying,
interactive creative services, online branding, and on-going data analysis
and reporting for MyHome.com, as well as provide counsel and support for
partnership deals.
Billings were not disclosed.
“Ant Farm Interactive’s depth and experience in the interactive advertising
space made our decision an easy one. Their track record in building brands
and driving online sales is unmatched,” said Greg Canessa, director of online
marketing for MyHome.com.
Last week, MyHome.com selected DDB Worldwide for its traditional advertising
needs; and Hill and Knowlton for public relations.
Ant Farm Interactive clients include US WEST Dex, Consumer Financial Network,
Nexchange Corp. and Ameritech Interactive.