Application service provider StoragePoint.Com, breaking with
standard Internet practice, said it has eliminated banner advertising from
its free virtual desktop service.
“This strategy fits a practical business model,” said Scott Zimmerman,
StoragePoint.Com chief executive officer. “It’s better business to make our
service work faster.”
StoragePoint offers Internet users unlimited secure global access to their
documents and critical data, using only a Web browser.
StoragePoint’s Click-n-Go Office offers free WebDrive file management,
e-mail and Personal Information Manager (PIM) software.
Zimmerman said the decision to eliminate banner ads grew out of the desire
to gain thousands of dedicated users, many of whom will eventually upgrade
to the premium service.
“People who begin with just a little StoragePoint are going to want a whole
lot
of StoragePoint,” he said.
“In addition to being more user-friendly, the service is faster because we
don’t steal
valuable bandwidth and screen space to pepper our users with ads,” said Bob
Chalfant, vice president of marketing at StoragePoint.
