Audio Book Club Inc., which has
been signing marketing deals left and right, inked one with Deja News Inc. to become the exclusive
audio book marketer on the site.
In addition, Audio Book Club will sponsor the Deja News Entertainment, Arts
and Book Channels and “Mail a Friend” text messaging. ABC will also have
banners on discussion forums and discussion posting pages. Financial
arrangements were not disclosed.
Deja News’ free Web-based service enable consumers to participate in, read and
search more than 60,000 Internet discussion forums, including Usenet
newsgroups. Deja News claims more than 125 million page views per month.
“We anticipate a significant response from this exclusive advertising
campaign and sponsorship
of Deja News’ entertainment, art and book channels, based on the fact that
these sites are specifically targeted to users actively seeking information on
books and related subject matter,” said Norton Herrick, chairman and CEO of
Audio Book Club. “Such highly targeted marketing has and continues to prove
successful in enhancing Audio Book Club’s membership base and revenue
growth.”
