Audio Book Club Inc. signed an advertising agreement with WhoWhere? Inc., a provider of free, ad-backed Web-based communication applications.
Ads will appear on www.whowhere.com and offer users a direct link to the www.audiobookclub.com site. Spending was not disclosed.
Norton Herrick, chairman and CEO of Audio Book Club, said the agreement “marks Audio Book Club’s fourth such agreement since July 1. It is also the latest component of our Internet strategy that focuses on building membership via the Net. As previously announced, we have been adding over 4,500 new members per month from the Internet.”
Audio Book Club is a direct marketer of audiobooks through Audio Book Club and BooksAloud.com, membership clubs that market and sell audiobooks by mail order and the Internet. It claims 340,000 members.