Audio Book Club Inc. signed an online marketing agreement to
become the exclusive audiobook seller for Cox Interactive Media and its network of sites.
Cox Interactive Media’s sites include local content sites that are designed
specifically for a city, such as www.accessatlanta.com and www.bayinsider.com for the Atlanta and
San Francisco areas. Each site contains information on local events, music,
restaurants, TV listings, sports, shopping, and weather. Financial
arrangements were not disclosed.
Audio Book Club also announced an online advertising agreement with College
Club, USA, which will advertise and link directly with the www.audiobookclub.com site from its www.collegeclub.com site.
Collegeclub.com is devoted to college-related content made by students for
students.
“We continue to seek and enter into advertising agreements with sites that represent significant
value in terms of advertising Audio Book Club to the appropriate target
markets,” said Norton Herrick, chairman and CEO of Audio Book Club. “Both Cox Interactive Media and College Club, USA accomplish this objective.”