Audio Book Club Inc.
signed a joint marketing agreement with AAA Mid-Atlantic Inc.
As part of the agreement, Audio Book Club will be the exclusive audiobook/book
seller on AAA’s Web site. Financial
arrangements were not disclosed.
The agreement will provide AAA Mid-Atlantic members with special Audio Book
Club offers via the Internet and direct mail. Visitors to the AAA Mid-Atlantic
Web site will also be able to take advantage of Audio Book Club’s special offer through a prominent Audio Book Club banner on AAA Mid-Atlantic’s homepage linking to the Audio Book Club
Web site.
Additionally, AAA Mid-Atlantic members will soon receive a special enrollment
offer via direct mail from Audio Book Club.
“AAA members enjoy being on the road and there is no better way to make a trip go faster than to listen to an audiobook,” said Norton Herrick, chairman and CEO of Audio Book Club.