Audio Book Club in Exclusive Ad Agreement with Planet Direct

Another day, another advertising pact for Audio Book Club Inc., which signed an exclusive advertising agreement with Planet Direct,
a wholly owned subsidiary of CMG Information Services Inc.

Planet Direct is a free, personal Web service that tailors members’ online experience to their own personal interests. Financial terms were not disclosed.

Audio Book Club has been aggressively signing ad and distribution deals with
various sites as it seeks to expand its membership business.

The company said that packages Internet features in one central location, then
provides members an opportunity to personalize the service to their specific
interests, needs and local community. The service is designed to provide information needed daily such as real-time news, local and national weather, financial
information, horoscopes and 15 popular interest channels, with highly
personalized tools such as a stock portfolio, virtual
address book and customized calendar. Also featured are chat rooms, discussion
groups, instant messaging and opinion polls, creating a robust community

Audio Book Club said it will be one of two default advertiser settings located under
the Favorite Links heading on the Planet
Direct start page. The company will be the first default advertiser listed and
can rotate text promoting either or
on a monthly basis.

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