Interactive agency and data marketing company Avenue A said that Greg Maffei, chief
financial officer of Microsoft, will join its board of
directors.
Maffei “brings a keen business acumen and unique understanding of the
business and financial markets to the table,” said Nick Hanauer, chairman of
the Avenue A board.
Maffei currently oversees Microsoft’s worldwide financial and administrative
activities. He is also responsible for corporate development and management
of the company’s $17 billion cash and $14 billion strategic investment
portfolio.
“My focus will be on helping the company achieve its goals and attain a
leadership position in the emerging category of Internet media and data
marketing,” said Maffei.
Avenue A clients include Eddie Bauer, Ticketmaster Online-CitySearch,
Gateway, RealNetworks, Mountain Zone and uBid.com.