Beyond Interactive to Handle Sweepstakes

Ann Arbor, MI-based interactive agency Beyond Interactive signed an agreement to
help promote the Car Sweepstakes.

San Francisco-based, an online source of content
and community for aging baby boomers, said it conducted an extensive
nationwide search before selecting Beyond Interactive. The agreement calls
for media buying programs that will target the ThirdAge audience – people
between 45 and 65 years old. Spending was not disclosed.

The sweepstakes winner will receive a new Audi 2000 TT Coupe. –
Sweeps participants will have the opportunity to take advantage of ThirdAge
newsletter subscriptions at no cost. offers more than a dozen
newsletters on topics such as romance, money, health, technology, caregiving
and travel.

Beyond Interactive specializes in strategic planning, media buying, Web-based
ad design, and other client services including quality control, reporting and
ROI optimization.

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