Big Bang
Media, which bills itself as “the next-generation Internet advertising
network,” said it has concluded its test phase “with an astounding
clickthrough rate of 26.8%, sustained over a six-month period.”
Clients participating in Big Bang Media’s test included Time-Warner,
Brookstone, Kahlua, Spree and Fortune City, the company said.
Big Bang Media said it uses a patent-pending database technology employing
more than 200 demographic, lifestyle, purchase intent and other targeting
criteria. What we saw on the Web site appeared to be an incentive marketing
plan, however.
“We’re thrilled at the results thus far,” said Jay Cole, executive vice
president for sales and marketing. “With Big Bang, 1,000 clickthroughs only
takes 4,000 impressions and costs $430. With a regular network, it would take
100,000 impressions and cost at least $2,500.”
“What’s really exciting is that 26.8% is just the average,” said Paul
Angles, chairman, CEO and creator of Big Bang. “Because we track ad
performance by
so many criteria, we can zero in on the best audiences and raise clickthrough
rates even higher.”
Based in Manhattan Beach, CA, Big Bang Media is privately held by its
employees and investors.