BlueStreak.com has launched its
Java-based On-The-Fly system that enables real-time creation, management and
manipulation of the company’s E*Banner ads.
E*Banners are BlueStreak.com’s rich media advertising format that combines
interactive advertising with on-the-spot transactions.
On-The-Fly features a Web-based graphical user interface that allows
advertisers and merchants to create, access and change E*Banner advertising
campaigns from a browser at any time, with little or no intervention from
programmers or IT staff, the company said.
On-The-Fly also allows agencies to monitor the effectiveness of their ads in
real-time and make alterations throughout a live campaign.
“Using On-The-Fly, in conjunction with our E*Banner technology,
BlueStreak.com provides customers with the missing ingredients necessary to
turn online advertisements from static sources of information into
transactive marketing and e-commerce solutions,” said Annette Tonti,
president of BlueStreak.com.
The On-The-Fly system comprises WYSIWYG authoring tool On-The-Fly Designer;
On-The-Fly Manager, which allows agencies to test, edit and preview an ad
before it goes live, as well as throughout the duration of the campaign, and
On-The-Fly Reports, which provides data for each ad and campaign for each
site or a collection of sites over time.
