Bright Light Offers Anti-Spam Solution to Consumers

E-mail services company Bright Light Technologies Inc. is
making
available to consumers a free method of eliminating spam from their
inboxes.

Available only to corporations and ISPs until now, Bright Mail is free
for
consumers who want effective and accurate spam control without having to
learn new software or maintain their own filtering rules, the firm said.

“We want to let as many people as possible experience spam-free e-mail,”
said
Sunil Paul, CEO of Bright Light Technologies. “In what has become an
Internet
tradition, we hope that satisfied users of free Bright Mail will
encourage
their ISPs and employers to implement commercial versions of the
service.”

Bright Mail said that independent tests have shown that its eliminates
80 to
90
percent of spam without any errors in classifying legitimate e-mail as
spam.

Bright Mail is a combination of people and technology that can detect
junk
e-mail, devise countermeasures and update rules before spam reaches the
user’s mailbox. The company said it helps improve an e-mail system’s
performance because it removes spam from the system before it reaches
end-users, freeing e-mail delivery resources and allowing those
resources to
transport legitimate e-mail.

Bright Mail relies on anti-spam specialists at its operations center,
which
is staffed 24 hours a day with people, not just computers, to evaluate
newly
detected spam and issue updated rules to each customer’s Spam Wall. The
Spam
Wall includes software that identifies and blocks spam, based on
continually
updated rules from the operations center.

Messages that are suspected of being spam — called gray mail — are
moved to
the user’s Bright Mail account where they can be viewed for up to 30
days.
Users can view
their gray mail to ensure that it does not contain any mail that they
would
like to keep. Signup is available here.

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