“With the explosion of advertising on the Internet, the time has come for this
kind of comprehensive resource,” said Mara Lipacis, editor-in-chief of Channel
Seven. “Brand marketers are demanding ads that are richer, more interactive,
and transaction enabled. TurboAds.com will give Internet agencies the
information needed to jump start the learning curve for cutting-edge
Charter sponsors include Intel Corp., Enliven/Narrative Communications,
InterVU Inc. and Cosmo Software.
TurboAds.com will feature case studies, quick tips and breaking news on the
creative use of advanced rich media technology advertising tools such as 3-D
VRML, Java, video, audio and animation. Additional editorial will include
industry usage studies, media placement strategies, agency reports, and
product reviews, the company said.
Lipacis said the site’s target audience is Internet marketing and advertising
executives. ChannelSeven.com will be promoting the new Web site through
extensive online advertising, industry newsletters, direct mail, and print
ChannelSeven.com is an Internet-based networking forum for the Internet advertising and marketing community featuring editorial, special feature events and awards programs.