Teams with AvantGo For Couponing

Online promotional marketer this week announced that it will provide its geographically targeted coupons on wireless content service AvantGo.

AvantGo’s free, wireless Internet content provides interactive and personalized content and applications to Internet-enabled phones and handheld devices based on the Palm OS and Windows CE platforms. About one million users have signed up for the service.

Through terms of the agreement, AvantGo users can access Huntsville, Ala.-based’s promotions as one of the service’s more than 600 content providers.

“Being able to present a paperless, yet traceable coupon to merchants for redemption at the point of sale adds another value-added dimension to our mobile Internet Service,” said Ann Culver, director of partner marketing and development for AvantGo.

As an AvantGo Channel Partner, coupons package will provide AvantGo one million registered users with access to local and national traceable coupons and special promotions.

Using a wireless, real-time connection or via desktop synchronization, AvantGo users can access the web directly from their mobile devices or load content to be viewed later, offline.

“Providing our advertising merchants with the exposure and distribution to AvantGo’s over one million registered is just another way that brings additional value to our merchants and users,” said vice president for business development David Hutchings.

Just how to monetize wireless users is the holy grail of emerging media marketing, and online ad agencies, technology companies and online marketers are rushing to partner and develop methodologies for doing so.

But how’s gamble on AvantGo will play out is up for grabs. Early adopters of emerging technologies like WAP phones and handheld Internet devices tend toward a “techier” and more price inelastic demographic — a group that’s perhaps less likely to use couponing services.

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