Financial terms of the deal were not disclosed.
I/PRO will become a wholly owned subsidiary of the CMGI Internet Group and
will be merged with Engage Technologies Inc., a provider of
online marketing solutions. CMGI said the two companies will expand Engage’s
position as a supplier of data, technology and services for Internet
The acquisition of I/PRO will enhance Engage’s services, adding analysis and
research capabilities, CMGI said. Bradley Rode, I/PRO’s president and chief
executive officer, will keep his position. He will report to Paul Schaut,
Engage’s president and chief executive.
CMGI said the combination of Engage and I/PRO will give Web sites access
to information they can use to target ad delivery or content
“The combined forces of these two companies will create an important
value-added member of the CMGI Internet Group, with endless potential for
opportunity both within and outside the larger CMGI portfolio of companies,”
said David Wetherell, CMGI’s chairman and chief executive officer.
Rode said the merger will allow I/PRO to integrate audience information with
site traffic statistics which will benefit media buyers and sellers, e-
commerce vendors and corporate marketers. Engage Knowledge is a huge database
of Web-wide, anonymous user profiles
“The powerful combination translates into giving Engage customers a stronger
understanding of prospects and customers and the ability to use this knowledge
to better target relevant content, thus increasing marketing effectiveness of
the Internet,” Schaut said.