CommerceKey.com Launches $8 Million B2B Advertising Campaign

CommerceKey.com, an e-business and
technology company, tapped Grindstone Advertising as its creative agency of
record and Earthquake Media as
its media agency of record, for an $8 million ad print, radio, TV, and
online campaign.


Earthquake Media will plan and buy the online and offline campaign, while
Grindstone Advertising will design the ad concepts. Alan Brooks Design will
design banner ads.


The deals with Earthquake Media and Grindstone Advertising also call for
the three companies to team to serve CommerceKey.com’s clients.


In the first phase, the campaign will feature full-page ads in publications
like The Industry Standard,
Business Week and Inc. Magazine, and half page ads
in New York Times and USA Today. The second phase,
scheduled for the second quarter, will feature radio and TV ads.


“To date, we have relied on word of mouth to promote our services. Now we
are ready to pursue new markets more aggressively,” says Pavlos
Vardinoyannis, chief executive officer of CommerceKey.com.


“We believe that the combined strengths and experience of Earthquake Media
and Grindstone Advertising will complement our marketing strategy and
efforts, as we target both smaller and larger businesses engaged or wishing
to engage in online commerce. The agreement also benefits our customers by
making professional advertising resources available to even the smallest
business.”

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