Conducent, go2net to sell ‘Beyond Banner’ Ads in Financial Software

Conducent Technologies Inc., which
just changed its name from Timesink Communications, said it agreed to work
with go2net Inc. to sell advertising in financial
software applications enabled with Conducent’s AdGateway technology.

AdGateway is designed to enable advertisers to deliver banner ads before,
during and after a
given PC application is used. If the user clicks on the banner ad, they are
delivered to the advertiser’s Web site.

As part of the arrangement, go2net agreed to distribute AdGateway-enabled
software titles from its finance sites Silicon Investor and StockSite. Financial arrangements were not

“For the first time, advertisers will be able to communicate directly with PC
users while they are using financial software applications,” said Russell
Horowitz, go2net CEO. “It is clearly a highly targeted way to get a marketing
message to this valuable demographic.”

“This partnership coupled with Conducent’s technologies will propel
‘Beyond the Browser,'” said Edwin Miller, Conducent’s vice president for
marketing. “Conducent and its partners have agreed to integrate the
company’s AdGateway advertising solutions with a number of widely distributed
software applications.”

Why the name change? “Conducent’s AdGateway service enhances revenue and
distribution opportunities for software developers and distributors alike,”
said Miller. “We believe our service is conducive to their success; the
technology allows developers to morph their current product offerings into
something like a dynamic magazine allowing new revenue streams and new
channels of communication between users and the developers.”

The new advertising model will be available on software produced by DTLink
Software, NeuroStock, Wheatworks Software, Pine Grove Software, Alley Cat
Software, Insight Software Solutions Inc., NAConsulting, Financial
Technologies, JVM Inc. and Torrid Technologies.

go2net offers a network of technology and community-driven Web sites in
categories such as personal finance, search, commerce, games and shopping.

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